Mental model01
Second-order thinking
What happens after the immediate consequence?
Independent project · In development
Think clearer.
Decide better.
Cognitive Guides is taking shape as a practical home for mental models, cognitive biases, principles, razors, and heuristics—so powerful ideas become useful tools for everyday decisions.
Get in touch
Early-stage product · First version in development
Thinking tools / examples
Problem solving02
Inversion
What would guarantee failure—and how can you avoid it?
Decision making03
Circle of competence
Where does your knowledge end and uncertainty begin?
What we're building toward
Thinking tools should be useful, not just interesting.
Most of us have heard of mental models. Fewer of us remember to use them at the right moment. Cognitive Guides aims to close that gap between knowing an idea and applying it.
Understand the idea
Clear explanations of cognitive biases, laws, heuristics, and mental models without unnecessary jargon.
Recognize the moment
Relatable situations and examples that help you recognize when a thinking tool might be useful.
Apply it thoughtfully
Practical prompts to challenge assumptions, weigh trade-offs, and make more considered choices.
Current stage
founder@cognitiveguides.com ↗
We're building the first version.
Cognitive Guides is an early-stage, pre-revenue project. The product is under active development; there is no public launch date announced yet. Interested in the idea or want to collaborate? We'd love to hear from you.